TikTok operator Bytedance buys gaming startup in move likely to sharpen rivalry with Tencent


Bytedance operates the popular short video app Douyin, known as TikTok outside China.

Beijing-based Bytedance has acquired 100% of Shanghai-based mobile game developer Mokun Technology as the world’s most valuable unicorn makes a further foray into gaming.

Mokun, founded in 2013, became wholly owned by Beijing Zhaoxi Guangnian Technology recently, a subsidiary of Bytedance, according to public business registration information. Mokun’s executive chairman is currently Zhang Lidong, senior vice-president and legal representative at Bytedance. The Shanghai-based gaming company was previously owned by 37 Interactive Entertainment, a Shenzhen-listed game developer.

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