Strategic manoeuvre: The military is getting in on the wearables action by teaming up with private firms like Apple and Boeing.
Apple Inc is targeting prestigious awards for an upcoming slate of original movies and TV shows, demonstrating grand Hollywood ambitions for a video streaming service that will compete with Netflix Inc, Amazon.com Inc and established studios, according to people familiar with the plans.
The Cupertino, California-based technology giant is hiring strategists to help craft campaigns for entertainment industry awards, including Hollywood’s highest prizes like the Oscars and Emmys, the people said. They asked not to be identified discussing private plans. An Apple spokesman declined to comment.
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