Japan’s Netflix contender bets on youth-driven viral hits


Popteen models pose to a photographer as they prepare for filming at AbemaTV's studio in Tokyo, Japan, February 22, 2019. Picture taken February 22, 2019. REUTERS/Kim Kyung-hoon

TOKYO: On a Friday night at a downtown Tokyo television studio, 12 teen models with cutesy nicknames like Ayamin and Kyokyo are waiting nervously to find out who has won coveted spots on the cover of Popteen magazine, a Japanese fashion bible.

The girls, sporting a range of trendy styles, are the stars of Popteen Cover Girl War, a hit show from Internet upstart AbemaTV that may signal a new direction for Japanese television.

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