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Fighting fakes was a big reason behind Amazon’s big vendor purge


Amazon wants to make sure it is only buying inventory directly from brand owners. — Reuters

Amazon wants to make sure it is only buying inventory directly from brand owners. — Reuters

Amazon.com Inc on March 9 hinted that fighting counterfeits was a reason for its sudden and unexplained purge of thousands of vendors that sowed panic among long-time suppliers. 

The company selectively reinstated some accounts, apologising for “any inconvenience” caused by the “temporary pause” in orders, according to communications reviewed by Bloomberg. It encouraged those reinstated to enrol in “brand registry”, a tool to help brands knock counterfeit products off the platform. 

   

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