In this Thursday, Feb. 28, 2019, photo a customer at Allegory Gallery, Denise Glover, right, hands her selections to William Jones, one of the co-owners of the jewelry and art store, as fellow owner Andrew Thornton, left, talks with instructor Laurel Ross, center right, and client Cindy Kuhns, center left, in the small town of Ligonier, Pa. Social media is a resource Thornton and Jones use to stay on top of trends by connecting with customers. (AP Photo/Keith Srakocic)
NEW YORK: When small business owners want to divine what consumer spending trends will be months from now, their methods can be as sophisticated as Internet analytics or as basic as plain old intuition.
At Moriarty’s Gem Art, co-owner Jeff Moriarty tracks searches on the jewellery company’s website and on Google Trends, a site that analyses what people are looking for online.
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