HappyFresh lets users buy groceries for charities

The HappyFresh app allows everyone to do their grocery shopping quick and easy.

Want to help local charities right from your smartphone? Good samaritans can now shop for orphanages and old folks homes via grocery delivery service HappyFresh's app.

The charity feature is a new store called the Ibu Charity Store, where customers can shop for groceries to be donated to homes around the Klang Valley, rather than just donating cash.

A check of the app shows customers can buy essentials like rice, cooking oil, soap, baby products, adult diapers and even chilli sauce.

For customers unsure of what to get, they can instead buy Surprise Boxes priced between RM50-200 which are filled with food items, stationeries and toiletries.

HappyFresh states that these boxes are intended for children of all ages – and may also be extended to the elderly in the near future – with all packages to be delivered directly to the homes' caretakers.

The programme is being piloted with the Lighthouse Children Welfare Home in Bangsar, with a goal to serve 50 homes by end 2019.

HappyFresh Malaysia managing director Hu Hun Hui says that this corporate social responsibility effort is part of HappyFresh's fourth anniversary celebrations.

“We are always looking forward to putting more smiles on the faces of others through our services and the kindness of our customers," he said, in a press release. 

The service has since expanded to include 92 partners and 278 supermarkets and stores, offering over 300,000 products from retailers including Tesco, Mydin, Giant, Cold Storage, and more.

As part of the anniversary celebrations, the service will also be having promotions from flash sales to daily discounts off selected products and flat delivery service fees.

The HappyFresh app is available for download on the Apple App Store and Google Play Store.

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