Lego adapts to human behaviour that’s wiping out the toy shops

A bicycle stands parked outside the Lego A/S store on the pedestrianized Stroget shopping street in Copenhagen, Denmark, on Thursday, Jan. 3, 2019. For the first time in almost three years, the central bank of Denmark has bought kroner to support its euro peg through a direct intervention in the currency market. Photographer: Luke MacGregor/Bloomberg

Lego A/S is preparing for a world in which online sales will double over the next half decade as the quaint habit of buying toys in shops becomes the exception rather than the rule. 

Niels B. Christiansen, the chief executive officer of the Danish maker of the world famous toy building blocks, says Lego expects to see most of its growth via Internet commerce.