Grab will work with the police to keep an eye out for missing children, with its driver-partners to receive National Urgent Response (NUR) Alerts.
The ride hailing platform says it will leverage its driver-partner network in 35 cities and major townships across the country, by forwarding them NUR Alerts by the Royal Malaysia Police (PDRM) and requesting driver's help to find the children.
The NUR Alert system is a national initiative that helps urgently spread information related to missing children under 12 years of age.
NUR Alerts are shared by law enforcement and regulatory agencies when a police report is filed, relating to missing children who may be a victim of abuse, kidnapping or other crimes.
Deputy Women, Family and Community Development Minister Hannah Yeoh says quick, decisive action is essential to identifying, rescuing, recovering and protecting any child in Malaysia who is the victim of crime.
"The ability to share these alerts nationwide, to hundreds of thousands of dedicated Malaysians who are part of Grab’s network of driver-partners is a powerful addition to the existing efforts of PDRM, MCMC, and the host of other organisations who support our efforts to keep all the children and communities safe, everyday,” she said, during the announcement as part of the #SaferEveryday campaign at Grab Malaysia’s offices, on March 1.
Grab Malaysia country head Sean Goh says in addition to sharing NUR Alerts to its network of driver-partners, Grab will also explore new ways to raise awareness about NUR Alerts to its passengers and the wider community.
"As our footprint has grown through the years, so has our ability to use the Grab network in different ways. The authorities do their best, but the power of having hundreds of thousands of Malaysians looking out for each other, sharing information, and working together will make every day safer, for all of us,” he said.
He adds that this community safety focus extends to ensuring a zero tolerance environment for harassment or criminal activity of any kind in and around Grab’s ecosystem.
Grab’s #SaferEveryday is a regional campaign which aims to drive local safety initiatives across the eight countries where Grab operates.