China’s JD.com teams up with Farfetch to attract luxury shoppers


  • TECH
  • Friday, 01 Mar 2019

FILE PHOTO: A sign of China's e-commerce company JD.com is seen at its shop at a mall in Shanghai, China October 26, 2018. REUTERS/Aly Song/File Photo

PARIS: Chinese e-commerce company JD.com is folding its high-end Toplife venture into fashion retailer Farfetch's business in China, hoping to expand in the luxury goods market where it is vying with Alibaba to attract shoppers.

The companies, already partners in areas such as logistics, said on Feb 28 that Toplife – which has brands like Kering's Saint Laurent and Balenciaga on its platform – would merge into Farfetch China.

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