YouTube walks a tightrope with its video makers, advertisers


  • TECH
  • Tuesday, 26 Feb 2019

FILE- In this Feb. 28, 2017, file photo YouTube CEO Susan Wojcicki speaks during the introduction of YouTube TV at YouTube Space LA in Los Angeles. YouTube’s year-in-review video within a week earned the unwelcome distinction of becoming the most disliked video on its own platform, ever. Wojcicki acknowledged in a February blog post that the video had missed the mark. (AP Photo/Reed Saxon, File)

SAN FRANCISCO: YouTube’s year-in-review video is usually a celebration of video creators who upload free clips – sometimes wacky, sometimes personal, sometimes offensive – that the company then sells ads against. 

But this time, the video-sharing network provoked a backlash from creators and viewers with "Rewind 2018", which sidelined many prominent YouTubers in favour of mainstream celebrities and an inclusive, feel-good message. 

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