A twitch sign-in screen is seen at the offices of Twitch Interactive Inc, a social video platform and gaming community owned by Amazon, in San Francisco, California, U.S., March 6, 2017. REUTERS/Elijah Nouvelage
Major League Soccer is partnering with Amazon.com Inc’s streaming service Twitch in a deeper dive into the world of competitive videogaming.
The one-year partnership with Twitch will give the league’s eSports events, starting with next month’s eMLS Cup, more prominent placement on the site, and allow MLS better access to data about fans, said Chris Schlosser, senior vice-president of MLS Digital.