The service, internally referred to as Remix according to Bloomberg, will compete with similar offerings from Spotify and Apple Inc.
Watching the string of high-profile advertisers pull their spending from YouTube last week, you’d be forgiven for thinking you were experiencing a case of déjà vu.
Walt Disney Co, Nestle SA, AT&T Inc and a slew of others paused their ads on Google’s video-sharing site after a blogger showed how YouTube can be used to forge networks of people engaged in child exploitation. The brands released strongly worded statements, and YouTube scrambled to assure its clients it was fixing the problem.
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