Nike stumbles into social media storm after basketball star’s shoe splits


  • TECH
  • Friday, 22 Feb 2019

Duke's Zion Williamson sits on the floor following an injury during the first half of an NCAA college basketball game against North Carolina, in Durham, N.C., Wednesday, Feb. 20, 2019. Duke might have to figure out what the Zion Show will look like without its namesake. All because of a freak injury to arguably the most exciting player in college basketball. As his Nike shoe blew out, Williamson sprained his right knee on the first possession of what became top-ranked Duke's 88-72 loss to No. 8 North Carolina. (AP Photo/Gerry Broome)

NEW YORK: A Nike Inc sneaker worn by a college basketball superstar split in half less than a minute into a highly anticipated game between Duke University and North Carolina, prompting an outcry on social media as the company sought to figure out what caused the problem. 

Zion Williamson, a 6-foot-7-inch freshman forward for the Duke Blue Devils who is anticipated to be the top 2019 NBA Draft pick, suffered a mild sprain to his right knee because of the incident on Wednesday night, according to his coach Mike Krzyzewski. 

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