(FILES) This file photo taken on January 23, 2019 shows the logo of Japan's Sony displayed at an entrance to the company's headquarters in Tokyo. - Sony said on February 1, 2019 its nine-month net profit jumped 63.2 percent from the previous year, led by its games and music divisions. (Photo by Kazuhiro NOGI / AFP)
Sony Corp, once known for innovations like the Walkman, will begin to back entrepreneurs outside the company with money, marketing support and more as it seeks more breakthroughs.
The Tokyo-based company said on Feb 20 it would open up an internal accelerator program to external entrepreneurs, including a partnership with Tokyo University under which students can turn ideas into businesses. Depending on the opportunity, Sony may invest, strike an alliance, provide office space or support the startups with its own marketing and sales expertise. It may also acquire the businesses.
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