An attendee uses a touch screen display to try on clothes on a virtual avatar during a media event at the GU Style Studio store, operated by Fast Retailing Co., in Tokyo, Japan, on Thursday, Nov. 29, 2018. The GU Style Studio store, opened by Asia's largest clothier, is for customers to try apparel and place orders online for later delivery. They can also try out extra services, such as playing with clothing combinations on a virtual mannequin and creating a digital avatar. Photographer: Kiyoshi Ota/Bloomberg
LONDON: Striking a pose in the mirror, Swedish model and stylist Lisa Anckarman shows off a new jacket with a difference on Instagram – though it fits her perfectly in the photo, it’s a virtual design that does not exist in real life.
She is among a number of trendsetters embracing cutting-edge technology that offers the opportunity to sate appetites for fast fashion while dramatically slashing the emissions, pollution and labour abuses linked to the garment industry.
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