Actress Jennifer Garner, left, watches along with Los Angeles Clippers owner Steve Ballmer during the first half of an NBA basketball game between the Clippers and the Golden State Warriors on Friday, Jan. 18, 2019, in Los Angeles. (AP Photo/Mark J. Terrill)
The Los Angeles Clippers, owned by former Microsoft Corp chief executive officer Steve Ballmer, signed a partnership with Amazon.com Inc’s cloud business as the billionaire seeks to reimagine how fans watch sports in a world of cord-cutters and legalised US sports betting.
Ballmer said, yes, it was awkward cutting a deal with Microsoft’s biggest rival. He went with Amazon Web Services because it provides the computing power behind CourtVision, a video technology the Clippers are using to develop a mobile app that may “transform the consumer experience”.
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