NEW YORK: Global eSports revenues will hit US$1.1bil (RM4.47bil) in 2019, up 27% since last year amid ballooning revenues from advertising, sponsorship and media rights to competitive videogaming, a report said on Feb 12.
Brand investments through those three avenues will make up 82% – or US$897mil (RM3.64bil) – of total revenues. In all, brand support will have nearly tripled since 2015, according to data from Newzoo, a gaming industry analytics firm.
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