FILE PHOTO: Players are pictured on video screen as they attend the PUBG Global Invitational 2018, the first official esports tournament for the computer game PlayerUnknown's Battlegrounds in Berlin, Germany, July 26, 2018. REUTERS/Fabrizio Bensch/File Photo
NEW YORK: Global eSports revenues will hit US$1.1bil (RM4.47bil) in 2019, up 27% since last year amid ballooning revenues from advertising, sponsorship and media rights to competitive videogaming, a report said on Feb 12.
Brand investments through those three avenues will make up 82% – or US$897mil (RM3.64bil) – of total revenues. In all, brand support will have nearly tripled since 2015, according to data from Newzoo, a gaming industry analytics firm.
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