In this Tuesday, Jan. 29, 2019, photo, Simon Trask poses for a photo sitting at his home office work desk in Denton, Texas. Trask owns several small businesses and uses different marketing strategies for his young companies including Rita Marie's Chicken Coops and Uppercut Tactical. (AP Photo/LM Otero)
NEW YORK: Ryan Knoll thought social media sites like Facebook would be the best places to advertise his brand-new home cleaning service. Then he had an epiphany.
"Put yourself in the customer's shoes. How would that customer go about trying to find the business?" says Knoll, whose company, Tidy Casa, is based in Phoenix.
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