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How official Chinese propaganda is adapting to the social media age as disaffection spreads among millennials


Growing disaffection among younger generations prompts party outlets to cut back on Communist jargon in effort to ‘reach people’s hearts’. — Bloomberg

Growing disaffection among younger generations prompts party outlets to cut back on Communist jargon in effort to ‘reach people’s hearts’. — Bloomberg

China’s leadership has started a propaganda blitz amid concerns about rising dissent among younger Internet users.

Observers said Beijing was seriously concerned that online media was having an “undesirable influence” on young Chinese people and was trying to ensure they got more exposure to the officially approved narrative.

SCMP , News , China , Politics

   

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