Facebook has driven an ongoing digital revolution within the advertising industry, redefining the persuasive process advertisers have traditionally known.
Facebook – the social network that started in a Harvard dorm room 15 years ago – has evolved into a media and advertising giant. It’s helped create a new age of precise consumer insights.
With over 2 billion users worldwide, Facebook can offer granular data about each and every one of them to advertisers – not just demographics but the very narrowly defined interests, conversations and interactions they have on the platform.
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