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Millennials in India are turning to algorithms for love


The Betterhalf app on a smartphone at the company's office in Bangaluru, India. Betterhalf co-founder Pawan Gupta decided to build an AI-powered matchmaking app, one that would determine emotional, intellectual and social compatibility. — Bloomberg

The Betterhalf app on a smartphone at the company's office in Bangaluru, India. Betterhalf co-founder Pawan Gupta decided to build an AI-powered matchmaking app, one that would determine emotional, intellectual and social compatibility. — Bloomberg

Pawan Gupta wasn’t having any luck finding a match. 

The 31-year-old MBA graduate wanted to get married and scoured dating apps and Indian matrimonial websites. Yet after four years of looking and dating, he was no closer to walking around the sacred fire typical of the Hindu marriage ceremony. 

   

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