Celebrities to keep social media posts ‘clean’, UK watchdog says

FILE PHOTO: Model Rosie Huntington-Whiteley poses at movie premiere in Los Angeles. REUTERS/Mario Anzuoni -/File Photo

LONDON: Ellie Goulding, Rita Ora and other celebrities have agreed to spell out in social media posts if they are being paid to promote a brand, Britain's Competition and Markets Authority said on Jan 23. 

The agency said it has secured formal commitments from 16 celebrities, who also include models Alexa Chung and Rosie Huntington-Whiteley, to change how they label social media posts to their millions of followers.