A group of British celebrities who promote products online agreed to tell shoppers upfront if they are being paid for social media posts.
The Competition and Markets Authority said Jan 23 that singers such as Ellie Goulding and models including Rosie Huntington-Whiteley and Alexa Chung will say clearly if they have been paid or received gifts for products they endorse online.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!