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Will Netflix’s latest price hike spur a customer backlash?


Will subscribers desert Netflix in droves after its latest price hike? — AFP

Will subscribers desert Netflix in droves after its latest price hike? — AFP

LOS ANGELES: Netflix is rolling out its biggest price increase to date – including hiking the standard HD plan from US$10.99 (RM45.20) to US$12.99 (RM53.42) per month – for all subscribers in the US and parts of Latin America. 

The obvious risk: Some customers will see the higher prices as a reason to bail on Netflix, while there’s also the chance the increase will put a damper on new subscriber acquisition. Is the subscription VOD leader pushing its luck? 

   

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