(FILES)This illustration picture taken on April 21, 2018 in Paris shows the logo of the Netflix entertainment company, displayed on a tablet screen with a remote control in front of it. - Netflix unveiled plans January 15, 2019 to boost prices for US subscribers, a move that helped lift shares of the streaming television giant which now faces an array of new competitors.The California-based company, which has nearly half of its 130 million paid members in the US, will raise the price of its most popular streaming plan with high-definition video by 18 percent to $12.99 per month. (Photo by Lionel BONAVENTURE / AFP)
LOS ANGELES: Netflix is rolling out its biggest price increase to date – including hiking the standard HD plan from US$10.99 (RM45.20) to US$12.99 (RM53.42) per month – for all subscribers in the US and parts of Latin America.
The obvious risk: Some customers will see the higher prices as a reason to bail on Netflix, while there’s also the chance the increase will put a damper on new subscriber acquisition. Is the subscription VOD leader pushing its luck?
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