Online holiday shopping soared, but in-store still unknown


  • TECH
  • Wednesday, 16 Jan 2019

While the US government shutdown is keeping investors in the dark about broader retail trends over the holidays, Adobe Analytics confirmed that online sales posted rapid growth during the period. 

E-commerce sales jumped 16.5% from a year earlier to a total of US$126bil (RM517.78bil) as consumers loaded up on products such as the Nintendo Switch, laptops, streaming devices and Fingerlings dolls, according to Adobe. The company measured online transactions from 80 top US retailers to compile the report. 

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