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Alibaba.com wants to move offline trade shows like CES into the online world


Alibaba wants to bring trade shows like CES to the online realm. — SCMP

Alibaba wants to bring trade shows like CES to the online realm. — SCMP

Alibaba Group Holding found success with its Taobao e-commerce platform in China in large part because the company modelled its online shopping experience after offline wholesale markets. Now, it is trying to do the same for Alibaba.com, the platform that connects both suppliers and buyers in the business world, by digitising trade shows.

Alibaba.com is the original online platform set up by co-founder Jack Ma, together with 17 others, back in 1999. In recent years, the company has been striving to provide solutions for both buyers and suppliers to better connect – ranging from in-app language translations, video-calling functions, international payment methods and even virtual reality tours of factories, so that business customers can complete the whole ordering process within the Alibaba.com app.

SCMP , Alibaba , CES 2019

   

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