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For auto tech at CES, user experience becomes the key


An electronic vehicle produced by China based automotive startup Byton at the Consumer Electronics Show. — AFP Relaxnews

An electronic vehicle produced by China based automotive startup Byton at the Consumer Electronics Show. — AFP Relaxnews

Technology firms tackling the challenge of autonomous driving are focusing on the "user experience" of vehicles that are increasingly becoming an extension of people's digital life.

Carmakers and tech firms are refining the systems for self-driving navigation and safety. But with full autonomy still likely years away, there is a growing interest in making cars a place to live, work, communicate and enjoy the ride.

   

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