Occupants, inside a car, are seen on a monitor using technology by Silicon Valley company Eyeris, which uses cameras and AI to track drivers and passengers for safety benefits, shown during an interview in San Jose, California, U.S., December 28, 2018. Picture taken December 28, 2018. REUTERS/Alexandria Sage
This week at CES, the international consumer electronics show in Las Vegas, a host of startup companies will demonstrate to global automakers how the sensor technology that watches and analyses drivers, passengers and objects in cars will mean enhanced safety in the short-term, and revenue opportunities in the future.
Whether by generating alerts about drowsiness, unfastened seat belts or wallets left in the backseat, the emerging technology aims not only to cut back on distracted driving and other undesirable behaviour, but eventually help automakers and ride-hailing companies make money from data generated inside the vehicle.
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