Shoppers look over clothing at Outdoor Voices in the 800 block of west Armitage Ave. in Chicago, Friday, Dec. 21, 2018. Some retailers that started as online businesses before opening brick and mortar stores. (Antonio Perez/ Chicago Tribune/TNS)
CHICAGO: Four days before Christmas, athletic apparel retailer Outdoor Voices opened a store in Chicago's Ranch Triangle neighbourhood. It should feel at home among neighbours like Bonobos, Warby Parker and Marine Layer.
All are within a block of one another, and all began as online retailers before opening bricks-and-mortar stores. Soon, Outdoor Voices will be sandwiched between two more: home goods brand Parachute to the east and shoe retailer Allbirds to the west. Parachute opened temporarily for the holidays, but both plan to open their permanent stores this spring.
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