Here’s Tim Cook’s memo to employees about iPhone sales slowdown


  • TECH
  • Thursday, 03 Jan 2019

(FILES) In this file photo taken on October 30, 2018 Apple CEO Tim Cook presents new products, including new Macbook laptops, during a special event at the Brooklyn Academy of Musicin New York. - Apple Music is coming to Amazon's Alexa-powered speakers, in a rare move by the iPhone maker to broaden its service offerings to users of rival devices. A statement from Amazon on November 30, 2018, said Apple Music would be available starting December 17 on Echo speakers in the latest sign of a truce between the two technology behemoths. (Photo by TIMOTHY A. CLARY / AFP)

Apple Inc chief executive officer Tim Cook told employees he won’t blame “external factors” for selling fewer iPhones than anticipated during the holiday quarter. 

In a memo obtained by Bloomberg News, Cook expressed his disappointment after Apple cut its revenue outlook for the first time in almost two decades. That arose from “a number of factors – some macroeconomic, and some specific to Apple and the smartphone industry”. But the CEO added that the company would set record revenues for its services, wearables and Mac businesses. 

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