Line
Thais like to bargain hard online for clothes, food and even iPhones, a trend that Japan’s Line Corp is tapping to remain the dominant messaging service in the country.
No other nation uses social media for e-commerce as much as Thailand, with buyers and sellers haggling over price via chats just as they do in ubiquitous street markets, said Ariya Banomyong, Line’s managing director in the country.
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