At the heart of Ameera’s business lies a desire to create stylish pieces that appeal to self-confident, fashionable Muslim women.
Two decades ago it would have been virtually impossible for a regular Malaysian to create a product and then sell it to someone from across the globe. Most foreigners after all probably wouldn’t have been able to point to Malaysia on a map anyway, let alone know anything about its skilled craftsmen and artisans.
Yet thanks to the Internet, much of that dynamic has changed. Small medium businesses (SMBs) in Malaysia can confidently market their products because the world is now their oyster, thanks to platforms such as Facebook’s efforts to support local businesses to go global and grow their business.
