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Iconic Instagrammable 'I Amsterdam' sign removed due to overcrowding


The popular sign will instead pop up around the city to highlight lesser-known areas. — AFP Relaxnews

The popular sign will instead pop up around the city to highlight lesser-known areas. — AFP Relaxnews

If you follow travel influencers on Instagram, you're sure to have seen it: The iconic "I Amsterdam" letters in front of the picturesque Rijksmuseum, an Instagram-worthy shot of old versus new.

But overcrowding and congestion have driven officials to remove one of their most popular attractions, which will instead pop up around the city to highlight lesser-known areas instead. 

Amsterdam , Instagram

   

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