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Losing out to Facebook and Snapchat, Google tries to clean up messaging


Allo was supposed to be a modern take on text chat, incorporating smart replies, stickers and the Google Assistant, but withered on the vine thanks to fierce competition not only from outsiders, but also from within Google. — Google

Allo was supposed to be a modern take on text chat, incorporating smart replies, stickers and the Google Assistant, but withered on the vine thanks to fierce competition not only from outsiders, but also from within Google. — Google

LOS ANGELES: Google is going to phase out its messaging app Allo at the end of March and move any existing users to Messages, its new default Android SMS and chat app, the company announced this week. 

The move comes as Google is finding itself struggling to keep up with competitors like Facebook, Snapchat, Line and others. 

   

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