NEW YORK, NY - NOVEMBER 20: An iPhone sits on display at an Apple store in lower Manhattan on November 20, 2018 in New York City. Shares of Apple Inc. fell nearly 4% on Monday following reports that iPhone sales are slowing for the global technolgy company. Spencer Platt/Getty Images/AFP == FOR NEWSPAPERS, INTERNET, TELCOS & TELEVISION USE ONLY ==
Apple Inc is experimenting with iPhone marketing strategies it rarely uses – such as discount promotions via generous device buyback terms – to help goose sales of its flagship product.
Company executives moved some marketing staff from other projects to work on bolstering sales of the latest handsets in October, about a month after the iPhone XS went on sale and in the days around the launch of the iPhone XR, according to a person familiar with the situation. This person described it as a “fire drill”, and a possible admission that the devices may have been selling below some expectations. The person asked not to be identified discussing private strategy changes.
Limited time offer:
Just RM5 per month.
