Online giant Amazon takes on the high street with exclusive pop-ups


  • TECH
  • Thursday, 29 Nov 2018

A bathtub with the logo of Amazon is displayed for sale during the presentation of the company's first pop-up store in Spain, in an old building in one of prime shopping districts in Madrid, Spain, November 21, 2018. REUTERS/Sergio Perez

With the festive shopping season rapidly approaching, e-commerce giant Amazon has been taking more and more steps to move off of our computer screens and onto the high street. 

Over the past few years, the company has been experimenting with physical pop-up shops around the US and, most recently, Europe. 

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