Apple’s iPhone XR is company’s best-selling model, executive says

FILE PHOTO: The various colors of newly released Apple iPhone XR are seen following the product launch event at the Steve Jobs Theater in Cupertino, California, U.S. September 12, 2018. REUTERS/Stephen Lam/File Photo

Apple Inc’s iPhone XR has been the company’s best-selling iPhone model every day since it went on sale in mid-October, a company executive told Reuters on Nov 28.

The iPhone XR, which costs US$749 (from RM3,599 in Malaysia), was announced alongside two other models, the iPhone XS and XS Max, which start at US$999 (from RM4,999 in Malaysia). The XR brings many key features of those phones to a lower price point, and analysts widely viewed it as Apple’s effort to bring facial recognition unlocking and its newest processing chip to a wider set of buyers.