Nintendo Switch loses shine with shipments seen missing target

A Nintendo Co. Switch video game console, left, and a Poke Ball Plus controller are displayed at an unveiling news conference in Tokyo, Japan, on Wednesday, May 30, 2018. Nintendo Co. is bringing together the magnetic appeal of Pokemon, smartphones and the Switch console into an interlinked gaming experience. Photographer: Akio Kon/Bloomberg

With few attractive titles for the holiday shopping season and shipments on track to fall short of the company’s targets, doubts are growing whether Nintendo Co’s Switch can ever become a mass-market product. 

When the device debuted last year as a hybrid console that could be carried around, it was classic Nintendo – a new gadget that broke the norms of conventional videogames. Equipped with a built-in screen and hypersensitive controllers, the Switch was billed as a worthy successor to the Wii, Nintendo’s rule-breaking blockbuster console.