StudioLab is a facility within the Walt Disney Studio, opened earlier this summer to explore and showcase cutting-edge technologies.
LOS ANGELES: The Walt Disney Co is moving all of its digital brands and properties worldwide – including Disney, ABC, ESPN, Freeform, Marvel, Pixar and Star Wars – to Google’s advertising platform.
Under the multiyear pact, Disney will bring its entire global digital video and display business onto Google Ad Manager, which will serve as its core ad-technology platform. The deal cuts across multiple channels, including live streaming and direct-to-consumer content offerings.
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