Ohaiyo: BuzzFeed plans to conquer the Land of the Rising Sun next.
Scotts Miracle-Gro Co, the plant-care giant, had a problem: Millennials weren’t gardening enough.
So the US company turned to one of the most renowned experts on millennial behaviour, BuzzFeed Inc. But Scotts didn’t just advertise on the site, known for its viral quizzes and lists. Scotts worked with a more obscure part of BuzzFeed focused on inventing new product ideas.
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