Tencent Holdings Ltd plans to rein in content on WeChat by culling the number of public accounts on the platform, responding to the latest in a series of Chinese government clean-ups that’s rattled the Internet sector.
WeChat is cutting limits on “official accounts” – akin to verified Twitter accounts through which individuals and companies share news and information – to just one per person and two per company, the social media service said on its website Friday. That’s down from five-per-company in the past, a reduction intended to comply with regulations on maintaining “healthy” content.