Alibaba Group Holding Ltd logged 213.5bil yuan (RM129bil) in sales for its annual Singles’ Day extravaganza, setting a record as shoppers swarmed the e-commerce giant’s online bazaars.
China’s largest company, which used a concurrent televised entertainment spectacle featuring Cirque du Soleil and Mariah Carey to further drum up business, reported that Xiaomi Corp, Apple Inc and Dyson Ltd products were the top three brands in early sales.
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