Tencent says it will protect minors who play its games regardless of impact on revenue

The latest announcement by Tencent forms part of its broad effort to address the government

Tencent Holdings, China’s biggest video game publisher and social media operator, will protect minors who play its games regardless of the potential impact on revenue, said a senior executive, explaining its policy amid a broad crackdown by Beijing on the adverse impact of prolonged gaming on children’s health.

“We take absolutely no account of game revenue in the protection of minors,” Ma Xiaoyi, senior vice-president of the Shenzhen-based company, said in an interview.