Tencent cuts marketing budget for games amid China crackdown: sources


FILE PHOTO: A Tencent Games logo from an app is seen on a mobile phone in this illustration picture taken November 5, 2018. REUTERS/Florence Lo/Illustration/File Photo

BEIJING/SHANGHAI: Chinese tech giant Tencent Holdings Ltd is cutting the marketing budget for its key gaming division, two sources told Reuters on Nov 8, amid a crackdown on the industry in the mainland and a lengthy freeze on new game approvals.

The move comes as Tencent, the world's largest gaming company by revenue, and its peers have faced rising regulatory push back from Chinese authorities, which have not approved any new games since March.

Win a prize this Mother's Day by subscribing to our annual plan now! T&C applies.

Monthly Plan

RM13.90/month

Annual Plan

RM12.33/month

Billed as RM148.00/year

1 month

Free Trial

For new subscribers only


Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Tencent

   

Next In Tech News

In an online world, a new generation of protesters chooses anonymity
After two winsome Ori games, a pivot into dark fantasy
Teenager in China dies of heart attack after teacher forces her to exercise, insists illness is ‘fake’, delays first aid, enrages mainland social media
NoSpace is Gen Z’s answer to MySpace
What if customers were rewarded for tipping their meal delivery drivers?
Reddit CEO beneficially owns 61.5% of class A shares, regulatory filing shows
Exclusive-Stanford AI leader Fei-Fei Li building 'spatial intelligence' startup
Tech platforms make pitch for ad deals as TikTok is roiled by politics
Intesa targets new digital-only clients after antitrust blow
Paramount will let exclusive talks with Skydance lapse

Others Also Read