Facebook, Google are US election ad winners despite meddling outcry


  • TECH
  • Wednesday, 07 Nov 2018

DETROIT, MI - NOVEMBER 06: Gov.-elect Gretchen Whitmer speaks at a Democratic election-night party on November 6, 2018 in Detroit, Michigan. Whitmer defeated Republican Bill Schuette to replace outgoing Republican Gov. Rick Snyder. Bill Pugliano/Getty Images/AFP == FOR NEWSPAPERS, INTERNET, TELCOS & TELEVISION USE ONLY ==

Even before ballots are counted from the Nov 6 elections, some clear winners have emerged, as Google and Facebook Inc. reap windfalls from political advertising after a season of controversy over online political speech. 

Political ad spending is on course to set a record, exceeding expenditures in the 2016 presidential election year, with a total of perhaps US$9bil (RM37.52bil). Political ad buyers weren’t deterred by months of furor over election meddling by Russians using Facebook, Twitter and Alphabet Inc.’s Google and YouTube. 

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