US ride-share rivals Lyft and Uber are out to lure everyday riders with monthly passes for discounted or free rides, dabbling with a subscription model aimed at commuters. Uber on Tuesday introduced "Ride Pass" in five cities to let users lock in lower rates by paying monthly subscription fees.
Uber "Ride Pass" costs US$14.99 (RM62.70) a month in Austin, Denver, Miami and Orlando, and US$24.99 (RM104.50) per month in Los Angeles. Prices at ride-share services rise or fall depending on demand.
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