Grab looks to avoid a price war with rival Go-Jek as it focuses on safe, reliable services

Grab, founded by Anthony Tan and Tan Hooi Ling, is currently South-East Asia

Singapore consumers eagerly awaiting a price war to erupt between ride-hailing giant Grab and Indonesian rival Go-Jek, which is poised to enter the city next month, should not hold their breath.

Grab plans to take a cautious approach and push to further improve its services, rather than drive up subsidies, as competition with Go-Jek intensifies in its home market and across Southeast Asia, company president Ming Maa said in an interview in Kuala Lumpur earlier this month.