FILE - In this Jan. 14, 2014 file photo, pedestrians pass an H&M storefront window advertising discounts up to 75%, in New York. The Commerce Department reports how much consumers spent and earned in January on Monday, March 3, 2014. (AP Photo/Mark Lennihan, File)
Amazon.com Inc’s scatter-shot attempt to shake up women’s fashion by launching a barrage of private label brands isn’t going so well, according to a report by Jungle Scout, a data-research firm for merchants on the e-commerce website.
Apparel makes up 88% of all Amazon private label brands, but only 1% of all private label sales, according to the report. Women’s fashion, which makes up most of the company’s clothing brands, is struggling the most, with more than four of five Amazon women’s clothing brands selling fewer than 100 items per month, according to the report.
Limited time offer:
Just RM5 per month.
