Formula One - Japanese Grand Prix - Suzuka Circuit, Suzuka, Japan - October 6, 2018 Ferrari's Kimi Raikkonen during qualifying REUTERS/Issei Kato/Files
AUSTIN, Texas: US Grand Prix winner Kimi Raikkonen has always been known as 'The Iceman' but Formula One fans could soon have much more of an insight into just how cool he really is in the heat of battle.
The winner of this year's US$50,000 (RM208,082) Tata Communications F1 Innovation Prize aims to harness smart assistant technology, such as Amazon's Alexa, so that fans can customise their experience of a race.
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